You’re familiar with the story of the first Vespa, right? If not, here it is: Piaggio & C. SpA, seeking new lines of business, introduces the first Vespa scooter to a poor Italy recovering from the ravages of WWII, to help satisfy its pent-up demand for personal transportation. That first Vespa is a simple, inexpensive device that’s easy to ride, and addresses what its designer considered the downsides of motorcycle ownership.
Disruption is the word these days. Just about anything you can think of is undergoing (or about to) a tectonic shift. Amazon continues to disrupt retail. Spotify, Pandora, et al disrupted iTunes, which disrupted the music biz. The auto industry faces disruption of its business model, its leaders scrambling to find a way forward.
One of those possible ways forward was suggested by Volkswagen Group, which unveiled its Sedric concept (above) at the Geneva Auto Show Monday.
Winter is hanging on for dear life in the Pacific Northwest. Yes, the days are longer and the temperatures warmer during the day, but a light dusting of snow can still greet you in the morning. Luckily for Tacoma’s Firkin SC, the snow stayed away Saturday, the occasion of their monthly group ride.
Scomadi PM Tuning, the folks you bring you Lambretta-inspired modern scooters, announced in a Facebook post Wednesday that it would be shifting production from China.
It’s collector-vehicle auction time in Arizona, and once again Bonhams Scottsdale had a vintage Lambretta on offer.
Surely you’ve heard President-elect Donald Trump say he wants to slap YUGE tariffs on goods imported from China and Mexico. Well, there’s a distinct possibility of such a tariff being imposed on European motorcycles. And it’s much larger than what Mr. Trump proposes.