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And another one’s gone

November 28, 2012

Noho Scooters logo

Times are still tough in the powersports biz. The latest casualty: Noho Scooters in Los Angeles.

The closure was announced Wednesday on the store’s Facebook page:

It is with great sadness that I must announce the closing of NoHo Scooters at the end of the year. I started the business with my father back in 2002. I kept the shop open through good and bad times including the death of my father in 2007. We have been LA’s premier scooter shop and have had the pleasure of representing many great brands. Our support of the local scooter scene and the LA Scooter Group has been a highlight of the past ten years. We have had the best customers, many of whom have become great friends.

I’m not going to go into the reasons for the shop’s closure, as there are many. I don’t consider it a failure, as it has been a great pleasure taking care of the scooter riding public in Los Angeles. It has not been an easy decision to close, but I know now that it is the right decision.

Effective immediately we will no longer take in any service or repair work beyond a quick service, tire change, brakes, etc. Anything beyond that will be sent to Route 66 Riders in Marina Del Rey, as they are a dealer for all the same makes as us (except Kymco). We are going to keep the service department open as long as we can to get existing larger jobs finished.

We still have an inventory of new and pre-owned scooters and motorcycles, which will be part of a blowout sale beginning today. Out of respect of other dealers in the area, I will not be advertising our sale prices. On Saturday December 15th, we will be having a going out of business party. Our annual Holiday Lights Ride will take place after closing at 6PM. Our last day of operation for the showroom, and service drop-offs will be Saturday December 22nd. We will keep the service department open the following week to get existing work finished.

Thank you once again to all of our great customers and friends for the past ten years. I’m sure I will see you on a scooter ride in the future.

Mike Frankovich
Owner of NoHo Scooters

This news is especially sad, because Noho did everything right. Unfortunately, a scooter dealer’s economics more closely resemble a small retail store’s, vs. a new-car dealer’s; the car dealer’s monthly volume in sales and service is orders of magnitude greater. Scooters are still a niche market in the U.S.

Sadly, there are sure to be more announcements like this to come. Favicon

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