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Exactly what it says on the tin

November 19, 2012
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Yamaha entry level

Yamaha photo

While EICMA’s media days are about glitz, glamour and flash, the show features all kinds of motorcycles and scooters. This one would be easy to miss, were it not for the name.

While perusing an online list of bikes on show, “Yamaha entry level” caught my eye. Refreshingly honest, for sure. And shrewd.

As I write this, a U.S. gallon of gas will run you $9.50 in Italy. Austerity measures throughout the European Union have resulted in tanked economies and widespread unemployment, especially among young people. Even riding a bus or the metro has gotten expensive. People who are still employed have to get to work; something like this is just the ticket.

As you can see, it’s a pretty Spartan ride. Powered by an air-cooled 4-stroke 125cc engine, it rolls on skinny (i.e., cheap) tires on what appear to be 12-inch wheels. A windscreen and a topcase would almost seem extravagant, though there are cheap universal items available from many sources.

No MSRP was mentioned, but it’s pretty safe to say it will be cheap.

And as it turns out, Yamaha won’t call it the “entry level.” They’re still trying to decide on a name.

U.S. sale is unlikely. Sad, really, because something like this would be a perfect way to get around the 25.6-square mile university town in which I live. If it could be sold as cheaply as the off-brand 50s that make up the majority of the scooter population here, students would snap it up. Especially if they could, say, buy one at one of the local big-box stores. Favicon

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