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They’re doing it in India

October 2, 2012
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Indian Vespa commercial

For your viewing pleasure, Vespa India’s first TV commercial follows the jump.

As you may recall, Piaggio India introduced an Indian-made Vespa LX in April. The company has positioned the local LX as an upmarket fashion accessory, hoping to capture sales from young, hip, urban Indians.


 
That’s right, a TV commercial for Vespa scooters. What a concept. Favicon

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3 Comments
  1. October 2, 2012 7:36 pm

    Oh god, where do I fit into that riding style. I do have a yellow riding jacket I guess…

    Steve Williams
    Scooter in the Sticks

  2. October 2, 2012 7:49 pm

    What sticks in my mind is this: of the three hot girls, the guy picks the one whose outfit matches the bike

  3. Alan LaRue permalink
    October 8, 2012 6:40 pm

    Mods!

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