They’re doing it in India
October 2, 2012
For your viewing pleasure, Vespa India’s first TV commercial follows the jump.
As you may recall, Piaggio India introduced an Indian-made Vespa LX in April. The company has positioned the local LX as an upmarket fashion accessory, hoping to capture sales from young, hip, urban Indians.
That’s right, a TV commercial for Vespa scooters. What a concept. 
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Oh god, where do I fit into that riding style. I do have a yellow riding jacket I guess…
Steve Williams
Scooter in the Sticks
What sticks in my mind is this: of the three hot girls, the guy picks the one whose outfit matches the bike…
Mods!